Hello and welcome to Affinity Fashion where we focus on the customer that brick and mortar retail has forgotten and/or ignored:  The Upscale Plus Size Woman – not plus size girl, not plus size teenager: the plus size WOMAN.   The plus size woman who has essentially been forced to do her upscale plus size shopping online.

While there are a few sites on the internet that talk about plus size shopping online and make recommendations and such most of those sites tend to be geared towards the more contemporary plus size shopper . . . well a 40 or 50 year old woman doesn’t need to waste her time checking out Torrid just as a 20 year old is probably not going to be too interested in checking out the latest from Misook or Eileen Fisher.

And let’s be honest, ladies: a lot of what is available for the plus size woman is hideous so I’m not going to waste your valuable time sending you off on a wild goose chase to a site that most likely holds no interest to you.

So once again, welcome and thank you for visiting!  Karen W.